Monday, 2 November 2015

PLANNING - An audience profile for our ideal target audience

By using YouGov Profiler, I looked at the ideal audiences for 2 films with similar or the same genre as my film.


I chose the film Salt because its genre is mystery with sub-genres action and crime, similar to my film's genre. 










I can conclude that the audience for this specific film is mainly men who are over 40 years old. This audience's preferable films to watch are films with lots of actions and crime. 

People who usually think outside of the box and like action and mystery films, are people who would get impressed if there is something unusual in the film or something that would catch their attention and interest to the point where they think "Wow, that was unexpected, but at the same time amazing!"






The second film I chose to make a profile at is The Bourne Legacy. This film's genre is also mystery with sub-genres action and adventure. 

































This film's profile shows the same demographics as the film Salt - men at the age of 40 or beyond. This audience's preferable films to watch are thriller films with action and crime, such as Mission Impossible. 

People who think that cities are grey and depressing don't have a really happy and positive way to look at the world and life itself. "An eye for an eye, and a tooth for a tooth" suggest revengeful people, who probably believe in justice and that could be one of the reasons they enjoy mystery, thriller and crime films.




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